Austin Wilson (who records under the name Convinced Friend) released his first record last year on Relief Map Records. When Austin was thinking through how to structure his record — which songs to include, which to cut, how to order them — he reached out to me. After the record was finished, Austin asked for my help in thinking through his media strategy, including the development of a press-kit and an initial run at selecting singles from the record and concepts for merchandise. The record (and the merch) are, I think, excellent. It’s easy to strategize about something (and someone) you believe in.